Ditch the Discounts David Yule

ISBN:

Published: December 28th 2012

Kindle Edition

258 pages


Description

Ditch the Discounts  by  David Yule

Ditch the Discounts by David Yule
December 28th 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 258 pages | ISBN: | 10.14 Mb

Companies do not want to discount their products or services. They do so because they feel trapped by the ‘Competitive Herd’. They fear the consequence of lost sales. It is true if you simply stop discounting you will most likely lose sales.We followMoreCompanies do not want to discount their products or services. They do so because they feel trapped by the ‘Competitive Herd’. They fear the consequence of lost sales.

It is true if you simply stop discounting you will most likely lose sales.We follow a journey that client companies have taken to increase sales and market share. They have achieved this despite ditching the discounts.This book is designed for CEO’s and Board Members concerned about the direction and future profitability of their company.

Psychologists have discovered that a premium brand cannot survive over a 20 year period if it is based on a discounting strategy . This is because of the effect of discounting on a brand.“Discounting is addictive and subversive - Ditch the Discounts or die the death of thousand cuts” Andrzej Gorecki MD Retail Directions and author of ‘Marketing without Drugs’“There is no choice- these strategies must be implemented to build a great brand.” Quality is creating value not discounting. Peter Wilson CEO Reece Australia pty



Enter answer





Related Archive Books



Related Books


Comments

Comments for "Ditch the Discounts":


internetheadhunter.pl

©2014-2015 | DMCA | Contact us